Nicholas Parsons is a sophomore at the University of Pennsylvania studying Politics, Philosophy, and Economics.
Many businesses intentionally utilize tactics of psychological manipulation on their consumers. However, in recent years some companies have experimented with using these same tactics to incentivize their employees where monetary incentives are lacking. With the growing popularity of what is sometimes termed the “gig economy,” in which workers are contracted as freelance employees for a short period of time, companies must get creative in order to compel their workers to work in certain locations, in order to maximize profits. 
Uber, like many blossoming companies in our modern economy, can be considered a part of this growing “gig economy.”  As such, they are not subject to the same employee regulations. Uber in particular has been criticized for taking advantage of this freedom, utilizing numerous tactics of psychological manipulation and exploitation to motivate drivers while being legally allowed to pay less than minimum wage. With the rise in the popularity of employers which capitalize on the gig economy, we must ask ourselves - should these companies be subject to the same regulations as traditional businesses?